Snow Monkey Teams Up with Born Free USA to Support Primate Conservation

Snow Monkey Sake Remix, a vibrant new line of ready-to-drink beverages made from sake, has announced a partnership with Born Free USA – a leading nonprofit dedicated to wildlife conservation and animal advocacy – to support the Born Free USA Primate Sanctuary.

 

Launched in May, the Snow Monkey brand draws inspiration from the joyful energy of Japanese Macaques: playful, intelligent, and resourceful primates who, according to legend, were sent by the gods to safeguard sacred places and preserve harmony between nature and humanity.

 

“The Macaques are the face of the Snow Monkey brand, and as we continue to expand across the U.S., it only made sense to align with an organization that seeks to protect real monkeys,” said David Knight, CEO of Snow Monkey.

 

“Born Free USA’s mission to protect wildlife and combat exploitation aligns with our values of sustainability, harmony with nature, and giving back to the planet,” added Matt Bell, Founder and CEO of Origami Sake, parent company of Snow Monkey.

 

Situated on 175 acres in South Texas, the Born Free USA Primate Sanctuary provides a safe haven for more than 200 monkeys, including macaques, vervets, and baboons – many of whom have been rescued from the pet trade, research labs, or former zoo captivity.

 

“In their natural environments, most primates live in complex, multigenerational, social hierarchies, yet the cruel pet trade subjects them to lives of isolation,” said Angela Grimes, CEO, Born Free USA.

“Our sanctuary provides rescued monkeys lifetime care with spacious, natural enclosures, companionship of their own kind – and the ability to just be monkeys. We are grateful to the Snow Monkey team for their support and look forward to joining with them in a conversation about protecting these intelligent, sensitive animals.”

 

 

Snow Monkey is weaving its support for Born Free USA into every facet of its marketing—across social media, digital channels, public relations, and consumer sampling—while also pledging 1% of annual profits to the sanctuary. Fans can further support the cause by donating directly through the Snow Monkey website (drinksnowmonkey.com) or at tasting events.

 

To amplify the message, Snow Monkey is also leveraging AI to bring its macaque mascots to life in a playful digital campaign designed to spark conversation around conservation. The brand has even developed a custom app that lets users snap selfies alongside virtual snow monkeys.