Liquid Origami: Folding Japanese Tradition into Modern Drinks

Liquid Origami: Folding Japanese Tradition into Modern Drinks

A brand new beverage that’s related, but quite different, is Snow Monkey, which calls itself a Sake Remix at 4.5% ABV. Developed out of Arkansas’ first and only sake brewery, Origami Sake, their messaging includes the following:

  • Consistent with other brands, Snow Monkey calls out that they start with an American sake base.

  • “It’s time to drink no evil”, referring to the lack of artificial flavors,

  • Their 100 calories keeps them at the low end for health-conscious consumers, in addition to 2 grams of sugar, 4 grams of Carbs, no sulfites, vegan, and gluten free.

  • “East-meets-West flavors bubble forth” in reference to the 4 fruit flavors, each with a connection to Japan of varying significance, and balanced with umamiConsistent with other brands, Snow Monkey calls out that they start with an American sake base.

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